9 Ways to take your Blog from Zero to Hero
Thinking about starting a blog for your business? Or maybe you have a blog and are trying to make it stand out? We put together a few tips to get you started, stay organized, and be seen, so you can feel confident when you hit publish.
Getting started is always the hardest part. Deciding what topics will resonate with your target audience is key to a successful blog. Below you will find some tools that will help you brainstorm ideas and develop relevant topics. Additionally, we suggest you do research to find out what your industry is talking about, including looking into your competitors blogs.
✓ Blog Topics Generator
✓ LinkedIn Pulse
Organize and Plan
Once you have your ideas, it’s important to put together a content calendar and schedule out your blog posts. We suggest using one of the tools below, as they work for small to large companies. Additionally, having a plan will keep you accountable and make sure you stay on track, will help create consistency!
✓ Google Calendar
Optimize to get noticed
After you have spent time and energy writing a great blog post, you don’t want it to go unnoticed. That is where keywords come in. You might think the more keywords the better, but the exact opposite is true. Focus on a few key words and make sure to incorporate them throughout your post. Below you will find a few tools that will help you with your keyword selection.
✓ On-Page SEO
Don’t wait, start writing today! It’s never too late to start or revamp a blog to reach new and old customers. Just remember, brainstorm, organize and optimize.
Think blogging isn’t for you? We’ve got a few stats that will make starting a blog irresistible.
✓ 6 out of 10 U.S. online consumers have made a purchase based on recommendations from a blog. (source: Huffington Post 2017)
✓ Companies who blog get 97% more links to their website in comparison to those that don’t blog. (Source: Social Media Today 2017)