Is your business ready for the next generation of consumers? There is a lot of talk about millennials, but how often do you hear about Generation Z? Born after 1995, these are the next set of consumers, business owners, and entrepreneurs. This generation already accounts for $200 billion in buying power, meaning it is time to start learning about them and determine how they will affect your business.
Finding business success in 2018.
It’s no secret marketing is one of the most important aspects in growing a small business, but it is also one of the hardest. Knowing how to reach your audience and using the right tools can be daunting, especially in our fast-paced digital world. Thankfully, there are solutions and tangible changes you can start making now to gain the competitive edge for your business in 2018. Check out three ways, according to current research from infusionsoft: