Give your customers some love…and show them why you are irresistible!
Have you given enough love to your email marketing campaigns? We are here to show you just how important email marketing is and how you can increase your sales and grow your business through emails.
Did you know?
- For every $1 you spend on email marketing, you can expect an average return of $38.
- According to 80% of professionals, email marketing drives customer acquisition and retention.
- Consumers who purchase products through email spend 138% more than those that don’t receive email offers.
The stats don’t lie! Emails give you a return on investment and helps grow your business. Here are some helpful tips to create highly effective emails, so you won’t miss out on sales!
When writing your email, make sure your tone is conversational. No one wants to read an email they cannot relate to! Not sure who your customers are? We suggest creating personas to get to know the needs, goals and behaviors of your customers.
Make your subject line irresistible
Your subject line is the first thing your customers see when deciding if they want to open your email, so that means it has to be compelling and unique. Here are a few tips to making it stand out above the rest. First, make it simple and tell them the value it will add for them. Second, try using numbers. Third, experiment to know exactly what your customers respond to!
Get your readers attention
Getting your customers to open your emails is only the first step. The body of your emails should be also be compelling and sell your products. Graphics can be just as important as words, you can consider creating a gif or infographic to display what you are trying to say. More importantly, tell your customers the benefits of what you are selling instead of just promoting your products!
Make them click
Giving your customers a strong call-to-action completes a successful email. Tell your customers what to do next and why they need to purchase your products. By using bright colors and good placement, you have a good chance your customers will click.
What are you waiting for? Start increasing your sales and converting more customers into buyers!