- With fifty-seven percent of website traffic coming from mobile devices, it’s time to start taking a serious look at what's trending with mobile apps and optimization. Not only are consumers accessing websites on their mobile devices, they are also using those devices to make purchases. By creating a seamless mobile experience for your customers, you will not only enhance their experience on your website, but also encourage purchases. According to Searchengineland, 80% of consumers employ a smartphone to investigate and shop and 93.3% of small business owners’ websites aren’t mobile friendly.
Mobile optimization is key for both established and new businesses. Here are some stats that prove customers are turning to their mobile phones for purchasing.
- 50% of mobile search is aimed at local businesses (Search Engine Watch)
- 51% of searchers are more probable to purchase from a mobile optimized website (Quicksprout)
- Google reports that 40% of mobile consumers turned to a competitors website after an unsatisfactory mobile Web experience, and 57% wouldn’t recommend a business with a bad mobile website.
Don’t know where to start? Forbes put together quick list of the 7 Most Important Factors that Affect Mobile Optimization and we couldn’t agree more. Putting their tips into practice is simple and can be done by ensuring your website is mobile responsive.